the time is now. take the electric car pledge.

Be part of the mass adoption of zero emission transportation.

The 2° Institute is asking people to take the Electric Car Pledge. Climate scientists are warning us that we need to drastically reduce our carbon footprint and quiting fossil fuels is a necessity for every one of us. Please do your part and take the pledge that your next vehicle will be electric.

Make the transition to zero-emission personal transportation.

Why switch to electric cars?

The world's climate scientists are telling us that the planet doesn't have the luxury to wait for governments to "maybe" or "someday" mandate the lifestyle changes scientists believe need to happen. "The time is now for people to wake up from their daily routines and take personal action by making the necessary changes in their lifestyle and purchases that experts are saying must occur." says Ryan Logtenberg, Director of the 2° Institute. A transition away from a fossil fuel driven economy is one of those steps and thankfully individuals now have a choice to drastically reduce their own carbon footprint through a single decision of making the next car they buy an electric one.

With the anticipation of a new generation of 300km+ (200 mile) range electric vehicles in 2017 in a price range comparable to mass produced gas vehicles, it will now be easier than ever for the average middle-class consumer to make the leap to the new paradigm of zero emission personal transportation. To help individuals take this step, The 2° Institute is asking people to take the Electric Car Pledge: that when they are ready to shop for their next vehicle, that next vehicle they buy will be an electric one.

Why Take the Electric Car Plege?

By taking the pledge, you are making a real decision that you will stop directly contributing to climate change with your next vehicle purchase. We understand that there may not be an electric vehicle currently available that adequetly fulfills your needs (ie: pickup truck). The Electric Pledge allows you to keep driving your existing vehicle until a suitable electric equivalent comes to market. If that means further delaying your next vehicle purchase and driving your current one for longer then you planned, please accept that reality. Every major car manufacturer is quickly ramping up their electric vehicle lineup so you may find your wait may be a lot shorter than you think and well worth it! See what's available today.

If you believe in what we are trying to do, please help by volunteering or making a one-time donation here.



Percent of an average person's carbon footprint that comes from transportation (driving and flying). That's a big number that can be seriously reduced (depending on your electricity source), just by switching over to an electric car!



The percentage of vehicles in North America that are powered by fossil fuels. We need to replace these vehicles with electric and fast.


Estimated number of electric or plug-in electric cars in North America. We need to get this number up, big time. Pledge to make your next car electric.

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A powerful tool for reducing your contribution to global warming.

Electric Car Benefits

A major car website once asked if carbon [climate change] was the right reason to get car buyers to switch to electric cars. If they were to pose this question to the world's climate scientists, their response would be a resounding "absolutely!". Climate change is such an enormous threat to our planet and all life that depends on it (including ourselves) that all other benefits of owning an electric car are trivial in comparison. We are talking about a mass extinction event that will rival the one that killed off the dinosaurs, major coastal cities being abandoned due to rising sea levels, century long droughts, severe food and water shortages and climate refugees numbering in the hundreds of millions. All these problems contribute to increased political tensions and conflicts. A report by the US military says that climate change is a "threat multiplier that can exacerbate terrorism". Looking at it in this context, how much does it really matter that an electric car is more fun to drive and saves money on fuel and maintenace?

A renewable source of happiness
By far, the single largest benefit that you will get by driving an electric car is a reliable source of happiness each time you get in your vehicle - knowing that the electric vehicle you are driving is a key part of the solution for stopping climate change and its effects. The world will thank you.

Air Quality

Despite continued improvement, too many people in the North America live where the air is unhealthy for them to breathe. EVs have no tailpipe and therefore no emissions - imagine how clean the air could be around you with everyone driving an EV!


EVs never require a trip to the gas station, tune-ups, transmission repairs, spark plugs or oil changes. Your hands will never smell like toxic petrochemicals. EVs have far fewer moving parts than gasoline cars. There's no engine, transmission, spark plugs, valves, fuel tank, tailpipe, distributor, starter, clutch, muffler, or catalytic converter. There are a lot fewer things to break down, so maintenance costs are much lower.


Music sounds clearer. Hands free calls are quieter. Virtual assistants are better able to understand your commands. Without the engine noise and vibration of an internal combusion engine, a vehicle can be such a more peaceful and calming experience.

National Security

Our addiction to imported oil has huge national security implications. The U.S. for example, spends nearly a half billion dollars on foreign oil every day, mostly for transportation. Every time you fill up your car, you're sending a check to foreign countries to pay for their oil. Why not send your money to the local electric utility or neighborhood solar installer instead?

HOV Lane Access

In many big cities in North America, electric vehicles are allowed to use the HOV lanes, allowing drivers to spend less time in traffic and more time with family and friends.


On average, fueling a car with electricity is roughly the same as gas at $1/gallon of fueling with gasoline, thanks to EV's performance efficiency and the lower cost of electricity. Electricity prices are also far more stable than gasoline prices, allowing drivers to avoid the risk of future price spikes. Maintenance costs are also roughly 30% less.


Plug-in vehicles offer a quiet, smooth and powerful ride. An electric motor provides full torque from a standstill and completely changes the experience of getting onto a fast-moving highway.

Cooler Cities

Electric vehicles are cooler - giving off only about 20% of the heat a gas vehicle emits. What this means, is that the urban heat island effect can be reduced a great deal by the large-scale adoption of EVs (and phasing out of heat-spewing, gas-powered vehicles). "Heat waves kill, and in terms of climate change, even one degree can make a difference."

"Climate change. It's not an "issue" for you to add to the list of things to worry about. It is a civilizational wake up call. A powerful message - spoken in the language of fires, floods, storms and droughts - telling us that we need an entirely new economic model, one based on justice and sustainability." - Naomi Klein, Author